Your accounting service is fanastic, but is your website? Modern website design has changed. No longer is it enough to have a presence online; it has to be effective and attractive to meet your marketing goals. For accountants whose sites are over 3-4 years old, they will definitely be in need of a new website since the expectations in the market have moved on and competitors will be moving ahread of them.
Today the best accountant websites will contain a design which is not confusing to use, nor overloaded with information which overwhelms the visitor. It will have a structure which matches the services you offer and problems your visitor is experiencing. It’ll also benefit from brand positioning which moves you away from your competition.
Visual design styles which are available include modern, minimalist, traditional & lead generation styles of accounting, to suit the needs of your growing accounting team.
All designs are not created from templates – they are bespoke and designed uniquely for your business – and include on-page Search Engine Optimisation of landing pages to improve your rankings in Google, although further SEO projects are available too. Our service includes consulting on the best approach for your potential customers, should that be needed. As your web designer, we certainly can lead in this area.
Move your mouse over the markers to learn about that element of the design.
There are thousands of local accountants across the country, and tens of thousands across the world. They all have one overall goal; more leads online. This fairly traditional lead generation style website design ensures that a quote for accounting services is high on the agenda.
Having the option to quickly fill in a form increases leads.
Short line lengths makes the text easy to read
This more brochure style of web design would benefit an accountancy practice which isn’t looking to maximimse leads through their site, but needs to demonstrate their brand visually and services to potential customers who have been contacted offline. The headline font is a modern style – a serif font with the hallmarks of modern sans-serif lettering.
Focus very much on the heading
Second box on this row allows for more information without visitor overwhelm
If you’re looking to impress and catch the eye of modern entrepreneurial businesses owners, a structured and elegant accountancy practice website with a few modern visual touches will help to differentiate from the competition. The single curved edge gives this design a feeling of uniqueness and “out of the box” thinking. It also features a “scroll” element.
Single curved edge gives a modern twist.
Scroll ensures visitors are never uncertain.
For a fairly traditional accountancy practice who would like an update and to modernise their brand a little visually, while containing a large amount of content, this design could help to bring User Experience principles to the front with a simple and attractive layout, clear buttons and short line lengths, allowing visitors to read without becoming overwhelmed.
Slanted design gives a modern feel to a traditional design.
Transparent elements add visual interest
If you’re looking to provide small businesses with clear options using modern and beautiful design and strong brand positioning, with text overlayed on images, this accounting web design style could allow you to stand out from your completition, especially if you work with creative industries.
It also features calls to action which separate the users of the site into two groups, so their particular needs can be attended to.
Text over the image brings the design up to date
Separating audiences ensure both are dealt with individually.
If you’d like to present a minimalist approach, with the relaxed feel that accompanies it, an accounting website which focuses more on white space (also known as negative space) might suit. This kind of design, and the colour palette, suggests you’re very much in control and professional.
Horizonal line helps to make the design feel "expensive".
Tan coloured background behind image brings visual interest.
Short line lengths increase visitors interaction
For many accountants, a fairly clear and simple yet modern design can ensure that your users feel at home with your website, while allowing for room to gain clients who might have been out of reach with a more traditional design that might offer less interesting typography and design elements.
This additionally focuses on receiving leads for accountancy quotes, leading to increased amounts of leads generated and clarifies core accountancy services immediately.
Services are immediately obvious, reducing visitor hunting
Rounded corners bring friendliness & interest
A happy smiling customer will always make visitors feel warm, but a small amount of visual interest can bring an image based site up to date. This site design also uses a “burger menu”, which is known to be less effective for converting visitors, so this would be considered more of a brochure style.
Google rankings and your online presence could be further improved by changing the “generating opportunity” headline to a phrase which the page is attempting to rank for since it’s the first content Google reads on the page.
Not necessary to just have text over an image
Background boxes keep the page more interesting.
Ensuring visitors don't become confused, with a clear and easy to use design.
Mobile device usage is huge today, so websites are built with this in mind.
Your website will be clear and align with the needs of your site visitors.
Learn about what else to look for in an accountant website.
It may be that you’re the kind of person who isn’t impacted by visual design. Or maybe you are, but you don’t quite recognise it.
However, most website visitors only give a site a few seconds before generating a first impression of that entire accounting practice.
If your first impression is poor, your opportunity to close that business reduces significantly.
The vast majority of business websites fail at the first hurdle: being clear what they actually can do. It’s only when someone trained in UX points this out that it becomes obvious.
Allow me to take a look through your website using the form at the top or bottom of the page and I’ll explain better how this impacts your site.
We visually design the website using Figma, which is a very popular design tool among the User Experience community.
Then we use WordPress and Elementor to make it available on the internet. This will allow easy access to the site in the future for ourselves, or anyone you choose.
Yes!
You are welcome to do whatever you want with the website after you take delivery and the final bills are paid.
Our process is everything to us. It helps us to build the success that we know you want:
Our process begins with style setting: rough visual mockups, which can be chosen or removed.
We then iterate on the preferred optionuntil we have half a page which seems right.
We’re incredibly friendly people and a principal is there are no stupid questions – just knowledge you don’t have yet.
