Grow your traffic on Google with modern SEO techniques

My view is that Google is a huge trust comparison engine. Their reason for existing is to return the content which they have the most trust in.

They use a variety of signals to determine trust.

The biggest two are:

1. The content itself; Google uses a multi-dimensional array of data generated from huge sources like Wikipedia to understand the content using modern Natural Language Processing techniques. It works on principles similar to Word2Vec, which is a free version of the same. They use it to “understand” the content by determining the co-concurancy of words and phrases. Through this system, they can determine the “compeleteness” of the content – how thoroughly you’ve covered the topic. In addition, they understand about “entities”, such as professional bodies, and can use these to understand context too.
   
   
2. The links coming into your site; there’s no doubt this is still a huge signal for Google, but the old days of strength being just based on how many links they have pointing to them have gone – trust and relevancy are more important than raw strength today.

This is one of the most important elements of Search Engine Optimisation.

Most businesses write anything they can think of, but everything we write is focused on creating “clusters” of information on topics which are relevant to your audience.

This helps SEO.

We choose topics which have around the same number of searches per month that your site already receives. 

So, if you’re receiving 50 visitors a month, we start with articles which have about the same amount of searches per month.

As you gain more traffic, we publish articles which have a larger amount of searches per month.

All articles are based on comprehensive SEO analysis of the topic we’re writing on.

We use the information in professional SEO tools, Google itself and competitors to produce a content brief.

The brief will contain headings and specific topics and keywords which the copywriter should aim to use, and roughly where in the article we’d like them to appear.

Each content brief is typically about a page long – there’s a significant amount more to this than meets the eye!

We will also check content briefs with yourselves when we’re unsure of your company position on a particular topic.

Google takes notice of how articles are linked together, so we ensure that this is done correctly.

This will create “hubs” of content around the topics which you’d like to have more business in.

This depends on where your website is at the moment, but Search Engine Optimisation campaigns start at 6 months and go upwards from there.

SEO is a marathon achieved over years, not a sprint.

Most business blogs fail to generate traffic for 4 core reasons:

1. They write about subjects which are beyond the strength of their site.
2. They write about subjects no one is searching for.
3. They write in ways that Google doesn’t understand or appreciate.
4. They don’t demonstrate expertise using topic hubs.

I can explain all of these more in a free audit video, if you fill in the form at the top or bottom of this page.

Most definitely. 

However, we find that they aren’t always as necessary for the kinds of terms that accountants need to rank for.

If you want to rank highly for “London accountants” then, yes, building links would be important.

We do prefer to start with creating good quality content though to see how Google reacts. It may be that you are don’t need any more links, if you can build trust through quality content.

Absolutely 100% yes!

Since we focus on writing content that people search for, they will have more interest in these articles than generic articles which companies typically produce.