A website can be incredibly easy or incredibly difficult for your visitors to use.
If your site is effective, visitors will turn into leads, creating new opportunities. By understanding the needs of your visitors, we create a perfect journey through your site, allowing them to find the content that’s important to making a decision to make contact.
Websites designed by inexperienced designers suffer from a poor structure, leading to confused visitors who don’t know where to look for information.
By carefully designing a structure, the website is aligned with the visitors needs, ensuring that they feel they always know where to look. In addition, the key content on each page can be devised before any visual design starts, leading to a more successful website which truly meets modern visitor expectations.
The relative sizes of text, and their colours, ensures visitors don’t become overwhelmed with a “huge wall of text” to plough through.
A usable website needs to make finding the information quick and effortless. Information hierarchy can help by using different relative sizes, weights & colours to help visitors understand what’s important to read as they navigate a site, while allowing them to ignore elements which aren’t relevant to them at that stage.
Headings should be used to draw attention to key messages, as well as give useful skimmable information.
Much to the annoyance of copywriters, visitors skim read websites. They look for words that align with the next action they think they want to take. Visitor eye tracking has shown this time and time again. Headings should meet the needs of users, and catch their attention at the right time during their journey.
The vast majority of business websites fail at the first hurdle: being clear what they actually can do. It’s only when someone trained in UX points this out that it becomes obvious.
Allow me to take a look through your website using the form at the top or bottom of the page and I’ll explain better how this impacts your site.
For cost reasons, most websites are built from the same types of components that are thrown onto a page without much thought.
Instead, we design each type of page for you before we go near the software (WordPress) which allows you put it on the internet.
This allows us to make a visually more appealing website, which more specifically suits your visitors needs.
We visually design the website using Figma, which is a very popular design tool among the User Experience community.
Then we use WordPress and Elementor to make it available on the internet. This will allow easy access to the site in the future for ourselves, or anyone you choose.
You are welcome to do whatever you want with the website after you take delivery and the final bills are paid.
Our process is everything to us. It helps us to build the success that we know you want:
We’re incredibly friendly people and a principal is there are no stupid questions – just knowledge you don’t have yet.