Modern websites built on positive User Experience & Brand Positioning

Receive a completely free video assessment of your current brand position, website & SEO:

Clear & clean designs

Ensure visitors are not confused with a clear and easy to use design

Responsive website

Mobile usage is huge today, so websites are built with this in mind

User experience (UX)

Your website will be clear and align with the needs of your visitors

A few recent project before & after

Re-branding and visual re-design for accountant website

A modern UX website for turning visitors into customers

A website can be incredibly easy or incredibly difficult for your visitors to use.

If your site is effective, visitors will turn into leads, creating new opportunities. By understanding the needs of your visitors, we create a perfect journey through your site, allowing them to find the content that’s important to making a decision to make contact.

Branding positioning by knowing your business in detail

We take the time to get to know your business and customers in details, plus how you stand out from the crowd. This helps us represent you.

Setting the visual style for your brand

We work with you over a number of revisions to ensure that your site visually is correct for the image your business wants to convey, leading to more of the right customers.

Clean, clear & visually appealing design

We design a website that is clean, clear and easy to use so visitors won't be confused and more are likely to get in touch and turn into customers.

Effective headings and site structure

We pay great attention to effective headings, plus page and site structure, to ensure that visitors flow through your site with ease and receive your messages.

Fresh and up to date accountant practice website design
Modern lead generation and call to action homepage for accountants

A few User Experience principles

Creation of a sitemap using mind-mapping tool

1. Designing a structure to help visitors

Websites designed by inexperienced designers suffer from a poor structure, leading to confused visitors who don’t know where to look for information.

By carefully designing a structure, the website is aligned with the visitors needs, ensuring that they feel they always know where to look. In addition, the key content on each page can be devised before any visual design starts, leading to a more successful website which truly meets modern visitor expectations. 

2. "Information hierarchy" limits overwhelm

The relative sizes of text, and their colours, ensures visitors don’t become overwhelmed with a “huge wall of text” to plough through.

A usable website needs to make finding the information quick and effortless. Information hierarchy can help by using different relative sizes, weights & colours to help visitors understand what’s important to read as they navigate a site, while allowing them to ignore elements which aren’t relevant to them at that stage.

Lead gen magnet for accountant
Headings and information hierarchy

3. Headings lead visitors to information

Headings should be used to draw attention to key messages, as well as give useful skimmable information.

Much to the annoyance of copywriters, visitors skim read websites. They look for words that align with the next action they think they want to take. Visitor eye tracking has shown this time and time again. Headings should meet the needs of users, and catch their attention at the right time during their journey.

A few sample website designs

Modern lead generation website design
Modern IT SAAS software website design

Websites Q&A

The vast majority of business websites fail at the first hurdle: being clear what they actually can do. It’s only when someone trained in UX points this out that it becomes obvious.

Allow me to take a look through your website using the form at the top or bottom of the page and I’ll explain better how this impacts your site.

For cost reasons, most websites are built from the same types of components that are thrown onto a page without much thought.

Instead, we design each type of page for you before we go near the software (WordPress) which allows you put it on the internet.

This allows us to make a visually more appealing website, which more specifically suits your visitors needs.

We visually design the website using Figma, which is a very popular design tool among the User Experience community.

Then we use WordPress and Elementor to make it available on the internet. This will allow easy access to the site in the future for ourselves, or anyone you choose.


You are welcome to do whatever you want with the website after you take delivery and the final bills are paid.

Our process is everything to us. It helps us to build the success that we know you want:

  1. Business analysis; we want to understand who you are and what you do.
  2. Page analysis; we work with you to visually create the list of pages needed, and the key content needed on each.
  3. Visual style; we work on one or two pages with you, to set the style.
  4. Visual design; we design most of the other types page.
  5. Creation of the site; we build the site and finalise
  6. Launch; we finish off any little bits and then launch the site.  
Don’t understand something?
Just ask!

We’re incredibly friendly people and a principal is there are no stupid questions – just knowledge you don’t have yet.